Is the blog engine an efficient option for your online marketplace?
As a writer, I make use of WordPress to maintain my blog. The wide range of effective templates, host of free services, and easily accessible features made it a simple task for me to outline my blog and then add content. And this was with no understanding of code at all. I was able to design an efficient and aesthetically pleasing webpage in about an hour and a half. Their software presented me with little to no difficulties and my site is well on its way to monetization considering the way WordPress promotes traffic. But I only shared this anecdote to introduce my initial stance on this topic. Most would never think that WordPress would be able to offer great ecommerce options, allowing web designers to craft beautifully illustrated stores utilizing the same software that made them a widely accessible blogging service.
While open sourced and built by volunteers, WordPress boasts better numbers than most, if not all, paid E-Commerce services out there. One sixth of the million most visited sites are powered by WordPress, as well as more than 50 percent of all sites that feature a content managing system. The massive popularity alone is the reason their service is so widely utilized. Similar to Magento, a community of E-Commerce merchants and web designers, WordPress is an open sourced community for bloggers fluidly combining elements of Social Media along with their hosting service, meaning you start with a community of support.
However, while these things make WordPress an efficient blogging service, its imperative is to isolate the specific features that allow it to transition over to hosting online marketplaces:
WordPress is mostly recognized for the wide range of advanced and custom themes they offer for free, with an endless amount of templates to choose from. The merchant will have no problem selecting a design that best represents their store and offers the most unique and diversified customer experience. However, compared to the host of options available for anything else, the variety in the ecommerce options is limited, leaving you significantly less choices. However the options that they do have are beautiful and come featuring the analytics as well as coding customization for those that can speak the languages. Overall, WordPress offers an aesthetically pleasing experience in building your site.
Many of these are what make it possible for WordPress to switch interfaces from a blogging service to an outlet for E-Commerce hosting. Just like the themes, there are a wide range of them available and each one is catered to assisting you in creating the best online marketplace, offering various POS Systems and other user generated perks that are sure to assist you while you’re doing online business. In addition to the creative templates, the plugins promote diversity in building your site, allowing you to play with settings until you find the ones that work for you.
However, there are ways in which WordPress’s popularity, user based platform, and overall software make it a subpar choice for an E-Commerce system, especially in a market filled with Big Commerce, Shopify, and other services tailored to online marketing.
WordPress has little to no security in place, as the service is user created. However, because of this, many WordPress sites constantly have to deal with hacking attacks. While no one wants to think about it, the worst thing that can happen to a blogger is the disappearance of their content. A merchant can lose all of his funds, have his inventory taken over and lose all control over their business if a hacker is able to access their site. The only reason why WordPress is so prone to hackers is because of the large installed base. It’s so popular that even some shady characters want to make use of its services. If you’re at all concerned with how secure your page is, there are better options than WordPress, with Big Commerce offering some of the safest settings on the market.
WordPress wasn’t made to handle rapid growth, causing most web servers problems once traffic reaches a certain level. No merchant wants their system to stop working during a critical moment, but since WordPress was not developed to be an E-Commerce platform, it’s not prepared to host higher volumes of traffic.
As you update WordPress, the themes and plugins don’t update with it. Many times after being forced into mandated updates, users experienced difficulties utilizing their former designs and plugins. Usually this would rectify itself in a couple of days, when the original host updated his software for compatibility with the new version. Why would any respectable merchant be comfortable with being unable to access your store for an extended period of time? Time is money.
As mentioned before, WordPress is an amazing and subversive blogging platform with amazing monetization options and designs. While it has the potential to produce an effective E-Commerce system, too much of WordPress’s software is geared towards their original purpose. The limited security and traffic cap are not at all essential for a booming business and there are much better